White & Co. Hires Director Of Technical Services

Blacksburg, VA February 29, 2012 White & Company, LLC (White & Co.), a packaging research and consulting firm, announced today that Braden White has joined the company in the role of Director of Technical Services.

"Braden's experience with supply chain management, packaging consulting and 'systems-based' design combined with his educational background, will serve him well in his new role," said Dr. Marshall S. White, president of the company. "His knowledge will enhance our ability to expand our service offerings and our customer base."

White will be responsible for technical services utilizing White & Co.'s new proprietary software, Best Load™, a packaging design integration tool and optimizer. He will use the program for project consultation focused on improved packaging systems, pallet design, containerization, handling techniques, and supply chain solutions that deliver enhanced efficiency and sustainability.

White brings valuable packaging industry experience and an applied educational background to the company. He comes to White & Co. having worked for three years as a program specialist for an international pallet brokering firm, where he worked to develop advanced program implementation and management practices throughout the North American pallet supply chain.

White earned his master's degree in Packaging Science from Virginia Polytechnic University, where he conducted detailed investigations of mechanical interactions between pallets and distribution packaging. He also earned his B.S. in Wood Science and Forest Products, which included a focus option in Packaging Science. His undergraduate work included experience at the Virginia Tech Center for Packaging and Unit Load Design where he was directly involved in the testing and evaluation of packaging systems and pallet designs for various customers including Wal-Mart, DuPont, and Coca-Cola. White has also participated in field audits for primary customers evaluating their supply chains.

About White & Co.
Founded in 2007 by Dr. Marshall S. White, White & Co. is an independent packaging research, software development, and consulting firm, focused on delivering 'systems-based' unit load solutions to manufacturers and distributors. Dr. White is a globally recognized expert on unit load analysis and pallet design. Recognized by Modern Material Handling Magazine as one of the Top 10 MH professionals in the new millennium, White also led the Virginia Tech team that created NWPCA's Pallet Design System. Best Load™ packaging design integration and optimization services are available exclusively through White and Company.

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